EP. 3 | What Did I Just Say?

You’ve probably heard me share - more than once - about the importance of talking about your book long before it’s ever published. The main reason I say that is because it helps grow interest and awareness amongst your network and beyond. 

But it holds more value than just that. 

I was reminded of this fact first-hand this past week as I was having a conversation with my book designer, George. 

(Big shout out to George of  G Sharp Designs! He’s amazing!) 

George was asking me questions –  not about a color-scheme or layout features –  but about my book and who I’d written it for. 

We chatted about this for about 5ish minutes and what happened beyond him understanding my book project more deeply I realized something about you, my dear reader, that I had failed to verbalize anywhere – not in the book description, not in my social posts, NO where. 

I’d done a great job of talking about the fact that you are an entrepreneur, coach, leader – that you have wisdom and expertise to share – and that you’re tired of seeing people with less experience than you, write books on the topics where your expertise lies. 

But what I KNEW and failed to communicate was that you are also likely to be someone that doesn’t see herself as an author or a writer and that more than anything is what’s stood in your way of creating a book up to now. 

Pretty important information to skip, wouldn’t you say? 

I honestly don’t know if or when I would have come to this realization on my own, it was only in verbalizing it to George that it jumped out to me as a glaring omission in my conversations not to mention my written communications in places like my back cover blurb. 

I told you from the get go this podcast was going to be a candid behind-the-scenes look– so there you have it. The bestselling book coach and author of a book on creating books, didn’t even capture an important bit of information about her own reader. 

Morale of the story is: Stuff happens – to us all. The closer you are to your topic, audience, and area of expertise, the more likely it will be that you’ll overlook something obvious. 

Talking about your book with others – explaining what it’s about and who it helps will also help you catch the places that are blindspots for you. 

Even if you’ve only in the ideation phase,  I promise – with every conversation you’ll get more clear and find the gaps that exist. 

That’s a wrap for today. I’ll let you go for now … It’s time to start chatting it up. 

See you back here soon.