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Feb. 3, 2022

Boost Sales Using Keywords & Categories

Boost Sales Using Keywords & Categories

It May Sound Like a Dull Topic but Keywords and Categories Help Your Book Get Found.


In this episode, host Lanette Pottle turns a seemingly dull topic sexy when she reveals how to use keywords and categories that help ideal readers find and buy more of your books. Put this week's tips and tools into action and get on track to grow your impact and your royalties.

Research Tools Lanette Mentioned:

Publisher Rocket

Google Keyword Planner

The conversation continues over at the She Gets Published Community. Join us there! http://www.facebook.com/groups/shegetspublished

Transcript

EP 23 | How To Help Your Books Get Found

Hey, hey my soon-to-be-published author friend! Welcome to Season 2. 

I’ve got lots of great things planned this season including more guests –experts and authors who are ready to share their hard-won wisdom and expertise with you. I’ll still be sprinkling in my tactical how-to episodes to answer frequently asked questions plus don’t forget to refer back to season one for lots of step-by-step information to help move you forward on the path to publication.

Before jumping into today’s topic, I am downright delighted to share She Gets Published is now part of the SoundAdvice.FM Network where their tagline is Women’s Voices. Amplified. Sounds like a match made in heaven, right? It is!

There are a ton of great podcasts on the network that I think you’ll love including How To Be a Better Person with Kate Handley, The Inside Story with April Adams Pertuis, and The Long Game with Sandra Sciano… and that’s just scratching the surface so be sure to check them out.

 

Now, let’s talk about research… and metadata… and yes, I know that sounds like the DIREST topic ever UNTIL you equate it with helping people to find and buy your books, then it sounds a little sexier.

We talked about metadata back on episode 12 but today we’re coming at it from a little different angle. Researching categories and keywords is at the heart of the conversation and to throw in a little extra we’ll cover research on choosing release dates and tools that can help you cut down the time it takes to do all of this.

So let’s start with categories.

The category you place your boo in matters. It will influence whether  – and HOW – , booksellers are able to find and recommend your book. There are some people out there teaching “tricks” about choosing categories that boost your chances of getting on the Amazon best-seller list but the #1 thing to remember here is that your book is for a lifetime, not a day. The best-case scenario is you’ll find a category that accurately represents the content of your book and also positions you well for bestseller status but if you need to choose only one outcome it’s ALWAYS going to land in favor of the best long term result. Don’t get wooed in by the appeal of Amazon bestseller status. It’s nice, don’t get me wrong, but the truth is that it’s not going to change to trajectory of your business or jack your royalties through the roof. This is the place to invite your ego to take a back seat and make good solid business decisions. 

A good place to start your research is to figure out what categories books similar to yours are placed in? This is pretty dang easy to do just by hopping on Amazon and digging in. You’ll find an abundance of information so it’s not a bad idea to create some sort of spreadsheet before you start your research so you’ll have an organized way to record your findings. where you can record your information. Chances are, you’ll write another book or three in this similar topic area and you’ll be able to save yourself some legwork with this head start on your research. It’s back to that long game mindset. 

Also, while you are poking around in Amazon – it can be a good time to do a little research on upcoming book releases to help you plan the best time to release your book. How does this come in handy? Well as an example, many of the categories for my books share space with people like Brene Brown. So I’d know that if, for instance, I had been planning to launch a new book around the time she was releasing Atas of the Heart, I’d change my date simply because it would my book would get lost in all the flurry over her release. And make no mistake, I’d be one of the people scrambling to get her latest books.

You can find this information at amazon.com/books-coming-soon It’s where all the presale books are listed and you can search by category and date.

Keywords are every bit as important as categories… possibly even a little more so. To choose keywords well it’s helpful to get in the mind of your intended reader. If they were going to google to track down a book like yours what might they type in the search bar – what problem are they trying to solve? What would be the word or the phrase they’d use? Connecting with this is going to put you on the right track to selecting data that also boost your odds of being found.  

Google has a free tool that you can use to help with this called google keyword planner. 

Recently I purchased a tool that is heavenly when it comes to overall research for your metadata. I’m not an affiliate and I’ve only spent a couple of hours poking around with it, but it’s one of those things that from the moment you touch it you know it’s going to make your life easier. The name of it is Publisher Rocket. At the time of this recording, it’s $97 for a lifetime license. If you plan to publish multiple books, it’s definitely worth checking out. I’ll put a link in the show notes.

Alright, that brings us to this week’s challenge: Spend 30 minutes or more beginning to research categories and keywords for your book – ones that will help your words & wisdom be found! 

And before I go I also want to mention that I have a juicy kicking-off-season-two gift for you that’s hot of the presses – it’s my Self-Publishing Road Map. If you want a copy, you can sign up to receive it right on our website – Shegetspublished.com